Act II — Why the deal was good

Business Model Canvas The Business Model Canvas is a strategic management tool that serves as a visual framework for developing and discussing business models. For additional information, see http://en.wikipedia.org/wiki/Business_Model_Canvas. The business model canvas has nine basic building blocks. These define the interconnections and relationships within a business model. The example used in this section is Amazon Web Services (AWS), particularly EC2 (virtual machines on demand). This is an Infrastructure as a Service offering. The power of the business model canvas approach becomes clear when we see how it can distinguish between various cloud service offerings. ...

Here is a high-level overview of the SaaS provider business model and some of the strategic options that are in there. Business Model Canvas In this unit, we’ll explore examples using two hypothetical SaaS providers: one offering bookkeeping software and the other a project collaboration platform. Customer segments (CS) In the Business Model Canvas, “Customer Segments” are the groups of customers that the company ultimately serves, I.e. the ones that consume and pay for the services. ...