From the moment a security vulnerability is discovered, it represents a negative value to its potential victims. When it gets exploited, it can lead to loss of data or loss of integrity of the data. This in turn impacts the victim’s business processes.
For example, if personal data is leaked, reputations will be damaged, financial losses and fines can be expected. Credit card abuse forms another example of loss.
This “damage potential” increases as the vulnerability becomes well-known, progressing from nation state actors, to organized crime, to script kiddies, just to name one example pathway. At first, few people know about it, but gradually more people will be able to inflict damage with it. Over time, each step adds to the likelihood of that vulnerability being exploited and causing real damage. The likelihood starts at near zero, and ends at close to 100% as the vulnerability is completely public. This only stops when an investment is made to mitigate the vulnerability, for example by updating the software. And hopefully, that investment is less costly than the damage potential.
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